(pronounced eh • merlin / jee)
WHAT I'M DOING
I'm the Consumer Strategy Lead for Somewhere Good. This means my day-to-day work sits at the intersection of user research, consumer development, and product strategy. Outside this role, you'll typically find me writing, consulting, or making progress on some personal projects. Based in New York City.
WHERE I'VE BEEN
Prior to Somewhere Good, I served at CreativeMornings as the Head of Content and published the Weekly Highlights newsletter. I also worked on the ideation and rollouts of digital campaigns like Time Well Spent, Own Your Content, and the CreativeMornings Podcast. Earlier in my career, I was at Squarespace and Impact Hub LA.
My career got its start when I studied abroad in Seoul while working at Prain Global (South Korea's top marketing and PR firm). I had the amusing experience of crafting tourism campaigns starring the artist Psy (yes, the Gangnam Style guy) and being on the frontlines of their North American internationalization efforts.
☀️ A native of Southern California, I graduated from UC Irvine with a BA in Literary Journalism and minor in Political Science. I was also fortunate enough to spend semesters studying at Yonsei University and the Stanford Summer program. My focuses were in communications, cultural media, and global politics.