Emerline Ji is shaping strategy, producing stories, and building products in Brooklyn.
What I'm doing
I'm the Consumer Strategy Lead at Somewhere Good, a new social platform designed for people of color to connect around the things we love. Outside the office, I write a newsletter, co-host a podcast, and run a freelance practice from my new agency. You can visit my studio page to learn more.
What I value
I work with artful brands and their teams to delight and empower their people. These days, I believe the practice of consistently taking "ideas with legs" from start to finish is a valuable and underappreciated skill to have. Historically, I've been most successful in cross-functional roles bridging strategy with content, product, and community.
Past lives
Prior to Somewhere Good, I was at CreativeMornings, the world’s largest face-to-face creative community. As the Head of Content & Brand, I led all of the global and local content marketing efforts. My past lives also include working on the Communications & PR team at Squarespace and being a community host at Impact Hub Los Angeles.
My career got its start when I lived abroad in Seoul and worked at Prain (South Korea's top marketing and PR firm), where I had the amusing experience of crafting tourism campaigns starring the artist Psy (yes, the Gangnam Style Psy) and being on the frontlines of their internationalization efforts.
Education and learning
- UC Irvine, B.A. Literary Journalism, Minor in Political Science
- Yonsei University, Study Abroad for Global Media & Comms
- Growclass, Program for Growth Marketing Professionals
- Superpath, Professional Development for Content Marketers
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emerline [at] hey.com
© 2021 Emerline Ji.