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emerline
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Emerline Ji is shaping strategy, producing stories, and building products in Brooklyn.

What I'm doing

I'm the Consumer Strategy Lead at Somewhere Good,  a new social platform designed for people of color to connect around the things we love. Outside the office, I write a newsletter, co-host a podcast, and run a freelance practice from my new agency. You can visit my studio page to learn more.

What I value

I work with artful brands and their teams to delight and empower their people. These days, I believe the practice of consistently taking "ideas with legs" from start to finish is a valuable and underappreciated skill to have. Historically, I've been most successful in cross-functional roles bridging strategy with content, product, and community. 

Past lives

Prior to Somewhere Good, I was at CreativeMornings, the world’s largest face-to-face creative community. As the Head of Content & Brand, I led all of the global and local content marketing efforts. My past lives also include working on the Communications & PR team at Squarespace and being a community host at Impact Hub Los Angeles. 

My career got its start when I lived abroad in Seoul and worked at Prain (South Korea's top marketing and PR firm), where I had the amusing experience of crafting tourism campaigns starring the artist Psy (yes, the Gangnam Style Psy) and being on the frontlines of their internationalization efforts.

Education and learning

  • UC Irvine, B.A. Literary Journalism, Minor in Political Science
  • Yonsei University, Study Abroad for Global Media & Comms
  • Growclass, Program for Growth Marketing Professionals
  • Superpath, Professional Development for Content Marketers

 

Hey, spam isn't cool.
emerline [at] hey.com

Other Places
Twitter / InstagramLinkedIn

© 2021 Emerline Ji.