Editorial Project
Newsletter Branding
Industry Research


Editor & Publisher
Emerline Ji (Me)

Graphic Designer
Kimi Nguyen

A personal newsletter sharing and documenting the things I write, make, think, and do.

Paper Trail is a project born during quarantine. I made it to archive my scrappier and less polished writing and to showcase the various things I create and do. Each issue has an opening memo, a feature story, a slate of new blog posts, and my favorite finds from the month. All the lettering and graphics for the newsletter headers below were created by Kimi Nguyen


The main lettering and leading header for the newsletter. Thanks to Kimi Nguyen to creating this header in this very specific style and shoutout to Kim Inthirath for the original inspiration.

Additional headers created by Kimi Nguyen for designated sections of the newsletter. 


Personal Memo / As a personal newsletter, you'll obviously be greeted first with a memo from me talking about whatever is on my mind at the time of writing.

New Words / Any new essays or commentary on identity, culture, design, heritage, tech, or modern work — I’ll likely have 2~3 posts per newsletter.

Golden Hour / What makes each of us feel like our best selves? What habits, mantras, or memories help us get to each of our own golden hours? This section is where I feature conversations with friends.

Turntable / Whether it's great music or articles, I'll share a list of recommendations I've saved. As someone who geeks out about specifics, I can't guarantee anything about the quality here.